I was in sales for much of my adult life. I used to sell computers and, in the eyes of our bosses, it was as important to sell our extended warranties as it was to sell the actual hardware. Generally, we offered two versions of our hardware warranty: the two year option and the four year option. One of the techniques we were trained to use was the “either/or” technique. We would give our presentation and then ask our customer, “so, would you like the two year protection plan or the four year protection plan?” We were not to give him the option of “no protection plan”. As long as all the listed options were profitable for our company, we could succeed in making money.
The mass media works in much the same way when selling its diversity agenda. The New York Daily News recently ran an article about the lack of ethnic and gender diversity in the FDNY (Fire Department City of New York). In essence, they were upset that too few minorities and women are in the Fire Department. To the side of the main article is a survey:
As you can see, “minorities have, on average, lower I.Q.’s than whites” is not an option. In the comments section, I politely pointed this out and also mentioned that women do not have, on average, as much upper body strength as men. It is highly likely that my comment will be flagged and removed by the end of the day.