There is little doubt that most sports fans do not think of their favorite athletes as “black men” or “white men”. Instead, they think of them as athletes. Only if an incident of some sort comes up, would the race of their athletes ever come to the forefront of their minds. Of this I am fairly certain.
But their subconscious knows. Whether by design or by mere chance, sports is one of the main venues for the idolization of blacks in the Western world. Without realizing it, the fan’s subconscious mind learns to equate all the good things that sports is supposed to embody with the images of black men – even if, on the conscious level, he is fully aware of the personal shortcomings of those athletes. Each home run, or goal or touchdown imprints an image in the mind.
Generations of indoctrination have trained whites, with varying degrees of success, to pay attention to the race of a non-white – but to completely ignore the race of a white. A white man is “he who has no race”. But, in the case of some celebrities, their heroic roles override and cover up their race in the (conscious) eyes of their fans. With celebrities, there is no fear of saying the wrong thing, offending them, appearing “racist” or being insensitive – because there is rarely any personal contact. While the fame, and reputation, of some non-white celebrities rests upon their race (in politics, this is usually the case), in sports it is ability alone that gives the celebrity his fame – at least in theory. And “ability knows no color”. So it is both safe and ideal for the fan to ignore the race of his athletes – but his subconscious knows.
This type of conditioning would occur naturally, even without extra effort from the media. The sports cult is powerful enough that it is now self-perpetuating. Nevertheless, the media maximizes every opportunity to promote blacks (especially black males) to the public. It does so in insidious ways and I have already cited examples of this in other posts. Burying their Afro-centric message amongst other, more legitimate messages, is one tactic they use.
Here is an example or two, or more, messages being conveyed by the same image. I wrote one possible subliminal message on top and yes, I admit I may be reading too much into it – but I can have my fun, can I not?