Marketing people generally know what they are doing. Companies spend millions of dollars finding out what sort of packaging sells products. They know what shape, size, color and smell to package their products in and they know, generally speaking, what attracts customers and what repels them.
Bloggers have the roles of both manufacturer and marketer. Even when we are merely parroting what others have already said, we are still trying to “sell” the ideas. Otherwise, we wouldn’t be publishing them. When our ideas are packaged wrong – when they are presented in bad English – it is annoying. It is annoying that some of my fellow pro-white bloggers are presenting ideas to the public (ideas that I generally agree with) and making them look cheap through sloppy writing.
While I do not claim perfection in this regard, at least I make a serious effort. For the benefit of my fellow bloggers, here are some tools y’all should avail yourselves of:
1) Spell check. Even if your blogging program lacks this tool, you can still copy your post into a word-processing program and have it do the spell-check. Do not rely solely on the spell-check program; a word may be spelled correctly but, at the same time, it may be the wrong word.
2) Dictionary.com. If you’re not sure which word to use, or if you’re not sure if the word you want to use is appropriate, look it up on dictionary.com. It is free, it is quick and it also includes a handy thesaurus.
3) Theoatmeal.com. This is just one of many sources that can help you harness the power of the semicolon without abusing it.
4) Google.com. If you’re not sure how to use a particular expression, look it up on google to see how others are using it. This will give you a pretty good idea if your use is commonly acceptable.
5) Youngwritersonline.net. Here you can gain further knowledge – such as distinguishing between two similar, but different, words (which is what I linked to here).
Some of my pet peeves (and yes, sometimes I do them myself) are as follows:
1) Improper use of “there”, “their” and “they’re” and improper use of “your” and “you’re”. It doesn’t matter much if you’re texting a friend on your phone, but there are many people who want their sources to be written well when they’re reading serious subjects.
2) Missing and extra words. This has become more and more common, even within MSM publications. The fact that you know what you are trying to say does not absolve you of including all necessary words or eliminating extra words. How do you avoid this pitfall? Proofread! Proofread your post two or three times before publishing it. Proofread it slowly, word by word. How do extra words end up in a text? My experience is that it happens when I edit a sentence but fail to go back and make sure all associated words and sentences still make sense after the correction. It’s the same for missing words.
3) Extra apostrophes. Somebody once called me an “apostrophe nazi”. So be it, but an apostrophe is there for a reason. It either indicates a missing letter, tells us that a word is possessive or is used in certain plural forms (such as 1990’s). If you’re not certain whether you should use “its” or “it’s”, then ask yourself whether the sentence still makes sense if you substituted the apostrophe for the word “is” or “has”. For example, “it’s a fine day today” would still make sense if I wrote “it is a fine day today” because the apostrophe is in place of the letter i in the word “is”. What about “it’s head is covered with hair”. This is incorrect because it would not make sense to say “it is head is covered with hair”.
There are some things I struggle with. If “a people” (as in “a nation, ethnicity or population”) is singular, then isn’t it correct to say “the people is a traditional one”? Is “ethics” singular or plural? According to dictionary.com, it can take either a singular or a plural verb. It’s hard to know which is more appropriate in some cases. Under what circumstances should we capitalize the word “God”? This has been a great source of confusion for me as I translate “The Ashkenazi Revolution”.